Military Family - Veteran Owned and Operated. Handcrafted in the USA

By the numbers

  • Less than 1% of the global textiles produced for clothing are recycled. 

  • Textile mills generate one-fifth of the world's industrial water pollution and use 20,000 chemicals, many carcinogenic, to make clothes.

  • 87% of the material used for clothing production is landfilled or incinerated.

  • On average, 150,000 service members separate from the Armed Forces annually. 

  • In the Navy alone, 336,978 active-duty sailors and 101,583 in the Ready Reserve recently changed their daily wear "Blueberry" uniforms to a green and black digital camo, called Type III. With each sailor owning multiple uniforms, that equates to millions of unused uniforms that will eventually find their way into our landfills.


  • Create a sustainable patriotic brand that honors the service and sacrifice of our US military service members and gives back to our community and impacts our environment in a meaningful way. 

  • Innovate new and creative ways to upcycle and redeploy other authentic military surpluses. 

  • Hire a workforce made up of transitioning military veterans and military family members. 

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