WHY WEARABLE GRATITUDE

Military Family - Veteran Owned and Operated. Handcrafted in the USA

By the numbers

  • Less than 1% of the global textiles produced for clothing are recycled. 

  • Textile mills generate one-fifth of the world's industrial water pollution and use 20,000 chemicals, many carcinogenic, to make clothes.

  • 87% of the material used for clothing production is landfilled or incinerated.

  • On average, 150,000 service members separate from the Armed Forces annually. 

  • In the Navy alone, 336,978 active-duty sailors and 101,583 in the Ready Reserve recently changed their daily wear "Blueberry" uniforms to a green and black digital camo, called Type III. With each sailor owning multiple uniforms, that equates to millions of unused uniforms that will eventually find their way into our landfills.

OUR VISION

  • Create a sustainable patriotic brand that honors the service and sacrifice of our US military service members and gives back to our community and impacts our environment in a meaningful way. 

  • Innovate new and creative ways to upcycle and redeploy other authentic military surpluses. 

  • Hire a workforce made up of transitioning military veterans and military family members. 

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